An installation in a grocery store meant to interrupt a shoppers experience and force them to stop and reflect on the space around them in terms of recycling. 

A Shelf Sorting System: In the supermarket, people aren't always thinking about what they buy; that is where this system comes into play. These color-coded bands would be placed on shelves in the grocery store to inform the consumer about the recyclability of that items packaging.

Why Plastic?: In the grocery store customers often place their produce in plastic bags; once at the register these plastic bags are then placed inside another plastic bag. Why not offer mesh bags instead and cut down on plastic use? These mesh bags would be returned at the register, and the produce items would be placed directly into one plastic bag. 

The task is to communicate the gravity of current U.S. recycling statistics, both positive and negative, to shoppers. The problem comes from the fact that supermarkets are invariably an assault on the eyes as far as color and attention grabbing signage is concerned. How to stand out from this?

My solution was to use blank, solid white signs with black text. The contrast with the surrounding visual cacophony seems to be a successful method of calling attention to the signs. Text is restricted to a couple sentences per sign, and varying and unusual placement and sign size helps to make the facts more memorable. 

The idea was to create a relationship with the consumer as they purchased their groceries. This was done by applying graphics onto the conveyor belt. 

Recycling Receipt: Consumers are given a double-sided receipt after purchasing food items. Side A lists what of the consumers purchases are 100% recyclable or partially recyclable. On the reverse Side B lists only the non recyclable items. Consumers are informed about smarter food packaging by splitting the receipt on two sides.

Recycling Weekly: A two sided sales-ad insert puts focus on what is on sale but more importantly what is recyclable/non-recyclable. Like the receipt, one side displays 100% recyclable/partially recyclable (Recycling Weekly) and the other side not recyclable (Recycling Weakly).

Recyclability Floor Graphics: Brand-X food packaging images are displayed on the floor below similar products. The floor graphics inform the consumers of the products potential to be recycled. This too, follows the same system of 100% recyclable/partially recyclable/non recyclable. 

The Punkt Pals Recycling Rewards is a program which encourages shoppers to be enthusiastic about recycling. When consumers buy a certain amount of items packaged in either metal, glass, or plastic, they win a Punkt Pal toy made of either metal, glass, or plastic, respectively. Shoppers, however, must first apply for a Punkt Pals Most Valuable Punkt card; this card keeps track of consumers' points.