Back of the mailer

A three-color mailer and a 2-color postcard for a film festival in Durham. The postcard advertises a specific film, while the mailer is a whole-festival promotion. Part of the challenge here was to create the identity as well as the collateral. The identity that I finally settled on—the logo mark and the abstract silhouettes— would be reproduced on the other pieces as well, and would be the only design element tying them together. (This allows the individal postcards to have their own feel.)

Postcard front

Postcard back